I started my Etsy shop in April of 2018. When I opened my Etsy shop, my goal was to make around $200 a month so I could have some extra cash for Isla’s birthday at the end of May. $200 was a huge goal for me considering I have never sold anything I have made. By the end of that FIRST month I made $7,576.50! I was floored ya’ll! I have never made so much money in a month IN MY ENTIRE LIFE! So, May ends, I was expecting my sales to not be as high because I really just thought it was beginners luck, but May 31st comes around and BAM I hit $8,000!
Here is My First Shops First Month Stats
And Here is my first shops Ending stats for 2018
By the end of the second month, I’m like okay, maybe I can really make something out of Etsy! I wanted a job where I could stay home with my kids. Greyson is a very difficult baby and I’m just not comfortable putting him into daycare currently. Our rent is high since were in an up and coming area, on top of that we have our everyday bills and I’m providing for two kids who need clothes, shoes, food and whatever else. Etsy could really work out for me if I can get a plan together!
I developed my plan by learning every month. I take my mistakes, my achievements and my goals and formed my business from them. Of course, I’m always adjusting my plan. I don’t like to get too comfortable because that’s when things slow down for me. Now please keep in mind that this is by far the hardest job I have ever had. I work most of the time 7 days a week. The first several months I would work the entire day. There’s been blood, sweat and tears throughout the year, a lot of tears, but it was so worth it! And it still is! The saying “nothing worth having comes easy” is so true! But to make things a little easier for you, I made a list of some tips and tricks that I feel contributed the most to my success on Etsy.
Here are the 5 tips and tricks I feel really helped me grow…
Buying supplies cost efficiently.
When I opened my shop, I began with what I had around the house and now that I was growing in orders, I knew I needed to upgrade my equipment so that I could get more orders out in a quicker time frame. I was ordering supplies with free ship coupon codes, literally finding the least cost to get what I needed. I searched for the best deal I could get on my heat press. Now when it came down to vinyl I struggled. At the beginning I was spending $3.00 per sheet on Amazon. $3.00 is A LOT especially when you’re not even using the entire sheet. I searched FOREVER to find my current deal which is $1.75 (I’m still always looking for even cheaper). Obviously the more you buy the cheaper it becomes, so always keep that in mind.
This I feel is my greatest tip for growth! Hashtags really are everything! I had a shirt that was selling a little, but it wasn’t my best seller. I hashtagged and tagged a very popular essential oil company and maybe a week or two after I tagged them, they reposted it on their Instagram. My sales flew through the roof with that shirt. Ya’ll my phone wouldn’t quit “cha-ching-ing”. So, you want exposure anywhere you can find it.
Learning from your Etsy reviews.
Etsy lets buyers give reviews. I LOVE reviews! Obviously, my favorite reviews are the 5 stars but I’m also grateful for the bad reviews. Its easy to say bad reviews are the worse, but honestly bad reviews help you grow in your business to be better. When I got my first bad review I freaked out, I thought about that bad review for weeks! But you know with one bad review there’s a ton of good reviews. Obviously, the goal here is to give your best customer service and product, but, were only human. We do make mistakes and that’s okay if you learn and grow from them. At Christmas I struggled with getting some orders out on time. It was my first major holiday since my shop opened but you know what I now know what I need to do so that next year can go A LOT smoother.
This is important. I must stay organized. If I don’t, I will misplace notes for address changes, size or color changes, I’ll loose order invoices that I had printed, it just becomes a huge mess. Running a business at home with two small wild children is probably the most difficult thing I’ve ever done. This happened to me in October. I had to shut my shop down the entire month because I had to re-adjust everything. To keep things running smoothly I had to stop and re-evaluate. I’m not going to sugar coat it, I had several bad reviews during that time. But I picked apart each one and once I reopened, I was able to prevent most of those mistakes from happening again.
Don’t be afraid to grow.
From April to October I ran one shop. I closed my one shop in October and when I reopened in November, I also opened two more shops. Good lord my mama thought I was crazy. Being afraid of growth holds us back. If your afraid of growing, your missing out on so many possibilities! I can’t tell you how many orders I get from the same customers throughout all three shops. I expanded my range and it’s been good for me.
My Second Shops Stats For The End Of The Year
And Finally My Third Shops Stats For The End Of The Year
Not too bad for only having these open for two months! I try to not post the same items on each shop to add in variety but I do have a few of the same items listed.
Three Bonus Tips!
Great customer service goes a long way.
I’m an introvert. I don’t like a lot of contact especially when it involves something that needs to be changed (color, style, ect.). For some reason I always freak out when I need to message a customer that something needs changed with their order or that the shipping time has been delayed. To me that’s like telling someone their dog just died. It took me a while to get comfortable with talking to the customer.I still get some butterflies when I need to send a message, but it is getting easier. People are understanding if you come to them. Ya’ll do not make this mistake!
Join a few giveaways! They can bring in a lot of exposure for your brand. It’s really fun, and it was cool to see other people’s shops that had products that corresponded to my own. Giveaways can lead to more customers, collaborations, exposure and followers across social media. I also had a few messages on Etsy from family members and friends of those who won the in the giveaways also wanting to buy because they loved it so much!
Who would of guessed I would be writing about this! It’s midnight on December 31st, and I’m ending this year at $50,208.05. I came across a note in my phone that I made my new years goals on, and one of my goals was to make $50,000 this year. I had no plan, no idea on how that was going to happen, but I wrote it down anyways the entire time thinking I had just lost my mind. So, for those of you who have made it this far down my post, thank you, but most importantly don’t be afraid to have big dreams! Don’t be afraid to make a vision board (read about that here), or to step outside your comfort zone. If I can achieve $50,000 in less than a year, YOU CAN TOO!
What I’m Planning For This Coming Year
I’m really excited about this year! I’m dreaming bigger! I’m setting higher income goals and I can’t wait to see last year and this year’s monthly comparison. I’m going to be focusing more on Pinterest and social media and bringing in more sales that way, I want to update my image listings (so if your a photographer, please reach out to me!) I want to participate in some local craft shows and Etsy Dallas! I also want to open up on a different platform (any suggestions?) just so I don’t have all my eggs in one basket. According to this years astrology, I’m suppose to have my best year yet so that’s got me really excited and I’m ready to do whatever I need to do in order for that to happen. So here’s to 2019 and my second year on Etsy!